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STAR Registry Listing for

Dynamic Yield

Founded in 2013 by the Cloud Security Alliance, the Security Trust Assurance and Risk (STAR) registry encompasses key principles of transparency, rigorous auditing, and cloud security and privacy best practices.

Dynamic Yield

We help companies quickly build and test personalized, optimized, and synchronized digital customer experiences. Join the ranks of 350+ global brands who are already using our platform to increase revenue and gain a sustainable competitive advantage. Designed from the very beginning to be open and flexible, Dynamic Yield combines the strength of a unified repository for data with the tools to activate personalized interactions across web, apps, and email. A true end-to-end platform, its emergence in the market has replaced the fragmented experiences of siloed systems with a cohesive and relevant customer journey. Today, Dynamic Yield powers individualized experiences for more than 600 million users each month across hundreds of global brands. Its decisioning engine uses machine learning and predictive algorithms to build valuable customer segments in real time that can be used to take instant action via personalization, deep-learning based product recommendations, A/B testing, AI-powered optimization, and one-to-one messaging. Dynamic Yield is a wholly owned subsidiary of McDonald’s Corporation.

Information about Dynamic Yield
Listed Since: 09/30/2021
Last Updated: 09/30/2021

Level 1: Self-Assessment

At level one organizations can submit one or both of the security and privacy self-assessments. These are based off of the Cloud Controls Matrix and the CSA Code of Conduct for GDPR Compliance.

Security Self-Assessment
Consensus Assessments Initiative Questionnaire v3.1
Offers an industry-accepted way to document what security controls exist in IaaS, PaaS, and SaaS services. It provides a set of Yes/No questions a cloud consumer and cloud auditor may wish to ask of a cloud provider to ascertain their compliance to the CSA Cloud Controls Matrix (CCM).