STAR Registry Listing for
Founded in 2013 by the Cloud Security Alliance, the Security Trust Assurance and Risk (STAR) registry encompasses key principles of transparency, rigorous auditing, and cloud security and privacy best practices.
We help companies quickly build and test personalized, optimized, and synchronized digital customer experiences. Join the ranks of 350+ global brands who are already using our platform to increase revenue and gain a sustainable competitive advantage. Designed from the very beginning to be open and flexible, Dynamic Yield combines the strength of a unified repository for data with the tools to activate personalized interactions across web, apps, and email. A true end-to-end platform, its emergence in the market has replaced the fragmented experiences of siloed systems with a cohesive and relevant customer journey. Today, Dynamic Yield powers individualized experiences for more than 600 million users each month across hundreds of global brands. Its decisioning engine uses machine learning and predictive algorithms to build valuable customer segments in real time that can be used to take instant action via personalization, deep-learning based product recommendations, A/B testing, AI-powered optimization, and one-to-one messaging. Dynamic Yield is a wholly owned subsidiary of McDonald’s Corporation.
Listed Since: 09/30/2021
Last Updated: 09/30/2021
Level 1: Self-Assessment
At level one organizations can submit one or both of the security and privacy self-assessments. These are based off of the Cloud Controls Matrix and the CSA Code of Conduct for GDPR Compliance.