Dynamic Yield

We help companies quickly build and test personalized, optimized, and synchronized digital customer experiences. Join the ranks of 350+ global brands who are already using our platform to increase revenue and gain a sustainable competitive advantage. Designed from the very beginning to be open and flexible, Dynamic Yield combines the strength of a unified repository for data with the tools to activate personalized interactions across web, apps, and email. A true end-to-end platform, its emergence in the market has replaced the fragmented experiences of siloed systems with a cohesive and relevant customer journey. Today, Dynamic Yield powers individualized experiences for more than 600 million users each month across hundreds of global brands. Its decisioning engine uses machine learning and predictive algorithms to build valuable customer segments in real time that can be used to take instant action via personalization, deep-learning based product recommendations, A/B testing, AI-powered optimization, and one-to-one messaging. Dynamic Yield is a wholly owned subsidiary of McDonald’s Corporation.