IAS Quality Attention Product and Fraud Services

The IAS Quality Attention product aims to help advertisers discern between programmatic advertiser campaigns by providing an attention score for a given ad. The attention scores are the result of a model which intakes a set of measurements that are associated with the concept of attention and returns an impression level score.

The IAS Fraud solution detects, reports and blocks various types of invalid traffic, including General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT). GIVT consists of traffic that can be identified through routine means of filtration, executed by using lists or other standardized parameter checks. Sophisticated IVT consists of traffic that is more difficult to detect, requiring advanced analytics, multipoint corroboration/coordination, significant human intervention etc., to analyze and identify.