Innovid XP

InnovidXP delivers comprehensive cross-platform TV measurement, giving marketers a unified, deduplicated view of advertising performance across linear, CTV, and digital. Built on an independent, media-neutral foundation, InnovidXP integrates impression-level data from every channel to uncover true reach, frequency, and outcomes across the omnichannel ecosystem.

With always-on, household-level precision, marketers can quantify the incremental reach of CTV beyond linear, identify optimal frequency levels, and measure outcomes across the full consumer journey. InnovidXP empowers brands, agencies, and publishers to optimize media investments in real time based on actual performance.

As an independent, interoperable platform, InnovidXP provides the transparent, unbiased insights marketers need to plan smarter, measure faster, and prove impact across every screen.