STAR Registry Listing for
MassTer Mind – Marketing Mix Modeling and Budget Optimization
MassTer Mind – Marketing Mix Modeling and Budget Optimization
MassTer Mind is MASS Analytics' AI-powered Marketing Mix Modeling (MMM) and marketing-budget-optimization SaaS. It turns model outputs into actionable budget plans, lets teams build and compare "what-if" scenarios, run constraint-based budget optimization, and account for external factors such as competition and seasonality - helping marketing teams plan and justify media investment before committing spend. The service is delivered as a multi-tenant SaaS hosted on AWS.
Listed Since: 04/29/2025
STAR Level 1
CAIQ Self-assessment v4.1.0
Offers an industry-accepted way to document what security controls exist in IaaS, PaaS, and SaaS services. It provides a set of Yes/No/NA questions and space to justify the response a cloud consumer and cloud auditor may wish to ask of a cloud provider to ascertain their compliance to the Cloud Controls Matrix (CCM).
Created or renewed about 1 month ago, on June 29, 2026.
