CSA STAR Registry

DealerPeak Inc. is a leading provider of enterprise-grade, cloud-based Customer Relationship Management (CRM) and dealership desking software tailored specifically for the automotive, RV, and powersports industries. Founded in 1999 and headquartered in the United States, DealerPeak delivers a data-driven, multi-tenant Software-as-a-Service (SaaS) architecture designed to centralize operations for single-location stores and large, multi-rooftop dealership groups. Product & Cloud Architecture Summary The DealerPeak CRM Platform unifies customer lifecycle management, omni-channel marketing automation, inventory syncing, and finance desking into a single web-based application. SaaS Delivery Model: Hosted entirely on an enterprise cloud infrastructure, offering high availability with zero-downtime maintenance structures. Data Integration & Silo Elimination: Securely processes, aggregates, and stores sensitive consumer financial data, service repair orders, and dealership transaction metrics. API & Connectivity: Utilizes a secure, well-documented Open API framework to safely bridge real-time automotive data with external digital retailing, credit screening, and F&I (Finance and Insurance) platforms. Mobile Ecosystem: Extends the cloud workspace to native iOS and Android applications, allowing authenticated lot personnel to capture data securely via mobile driver’s license scanning and real-time lead ingestion.