Blackbaud Guided Fundraising

Leverage donor management software to optimize your fund solicitation process.

There's a delicate balance to maintain when connecting with your donors. Blackbaud Guided Fundraising helps you design thoughtful fundraising appeal techniques to ensure you are reaching out to donors at the appropriate time and frequency.

Control and optimize marketing appeals across multiple channels
Scale your ability to provide personalized messaging so an individual fundraiser can connect with the same set of donors on any channel
Ensure donor solicitation requests for donations arrive when donors are most willing or able to make a gift

Modern fundraising requires more coordination than before. Blackbaud Guided Fundraising expands your ability to create and manage the sophisticated, person-to-person donor solicitation strategies that deliver results.

Create custom play sequences for phone, text, email, and direct mail to personalize the donor experience
Set persona-based talking points for student fundraisers
Replace complicated segmentation strategies with algorithm-based indications of donors who are most likely and able to donate
Monitor activity and campaign effectiveness at a high level or in detail