Innovid DCO

Innovid’s Dynamic Creative Optimization (DCO) transforms standard ads into personalized experiences that drive engagement and performance. Built for scale, the enterprise-grade creative platform helps marketers easily build, deploy, and measure data-driven creative across TV, video, display, and social.

Since it’s fully integrated with Innovid’s ad serving infrastructure, DCO enables real-time creative decisioning using data inputs such as interests, demographics, location, weather, product availability, and more. This seamless connection removes workflow friction, ensuring faster launches, greater efficiency, and a single view of creative performance across every channel.

With intuitive tools and flexible options, Innovid makes advanced personalization simple, helping marketers deliver the right message to the right viewer at the right moment, all while maintaining creative quality and brand consistency at global scale.